The Lorax by Dr Seuus

In 1971 Ted Geisel (aka Dr. Seuss) wrote the children's book 'The Lorax' . 


The story is set in a beautiful forest of Truffula trees the book tells the story of  a greedy entrepreneur who chops down the trees to use the foliage to knit a 'kneed' 




despite warnings from the tree-loving Lorax, ( he speaks for the trees, as the trees have no tongues )


strips a forest of its stock of Truffula trees to manufacture clothing. The results are catastrophic as all the animals leave and nothing's left.



Universal has teamed up with Illumination Entertainment to adapt the Dr. Seuss book,  The Lorax, into a 3D CGI animated feature. The movie is scheduled for release on March 2nd, 2012, which is the 108th birthday of Dr. Seuss, who died in 1991.


http://en.wikipedia.org/wiki/The_Lorax

Measuring Type

All designers should now be thinking about the environment way before they press print. Design duo Tom Wigglesworth and Matt Robinson did just that with their project Measuring Type. Simply by looking at the most commonly used typefaces at the same point size and finding out how much ink it takes to print them. Being designers they did this beautifully by drawing out large scale renditions of the typefaces with ballpoint pens, allowing the remaining ink levels to display the ink efficiency of each typeface. Brilliantly executed and thought provoking, and a thoroughly inspiring piece of work.

Tom Wrigglesworth / Matt Robinson

www.tomwrigglesworth.com

www.matthewrobinson.co.uk